This is an adhesive label that would have been applied to boxes containing prototype samples that were sent out from Kenner/Hasbro’s Cincinnati location. The label requests that special care be taken with the fragile items. It also says that since the samples are limited, they should be returned as quickly as possible. With no mention of Kenner on the label, this was most likely generated near the end of the operations in Cincinnati.
The label is targeted towards outside sales people who may have needed a little extra nudge to get the samples back to Cincinnati. As someone who deals with field sales people daily, I can relate to the frustration the internal Marketing folks must have experienced trying to get samples returned to them!
The label measures 7″ wide x 3.5″ tall.