If you are looking for a gift this holiday season for that hard to buy for Kenner fan on your list, I have just the book for you. Light Bulb Baking: A History of the Easy-Bake® Oven is a new book by author and toy historian Todd Coopee, and it is full of images and history about our beloved toy company.
This hardback book may be the definitive history of the Easy Bake Oven, but to Kenner fans, it’s much more. The book not only digs deep into the rich history of the toy company, but it also gives fans a rarely seen look inside the toy creation process.
If you need any more convincing that this book is a must buy for any Kenner fan, check out this excerpt from the official press release:
The book explores the innovation, history, economics, commerce, advertising, and marketing that led to the Easy-Bake® Oven becoming one of the most popular toys in the world. Cincinnati landmarks including the original Kenner headquarters on Kenner Street, the Kroger Building and The Oakley Commerce Building are highlighted in the book.
Drool right? Here is a special sneak peek of some of the pages in the book:
Here is the full press release:
City of Cincinnati and Kenner Products Featured in New Book Celebrating 50th Birthday of the Easy-Bake® Oven
Retrospective pays tribute to Cincinnati’s role as incubator to world-class toy manufacturer, Kenner® Products
October 28, 2013—Ottawa, Ontario, Canada—A new definitive history of the Easy-Bake® Oven has been released in time to celebrate the iconic toy’s 50th birthday. The city of Cincinnati and one of its great business success stories—Kenner® Products—is prominently featured in the book, Light Bulb Baking: A History of the Easy-Bake® Oven. First launched in 1963 by Cincinnati’s own Kenner® Products, the Easy-Bake® Oven was an immediate hit, selling all half-million pieces the company produced, and tripling sales the next year.
Authored by toy historian, Todd Coopee, Light Bulb Baking is a richly photographed and researched homage to the toy. The book explores the innovation, history, economics, commerce, advertising, and marketing that led to the Easy-Bake® Oven becoming one of the most popular toys in the world. Cincinnati landmarks including the original Kenner headquarters on Kenner Street, the Kroger Building and The Oakley Commerce Building are highlighted in the book.
Coopee undertook extensive research for Light Bulb Baking, including interviewing members of Cincinnati’s Steiner family, founders of Kenner® Products. “Kenner Products was critical in the revitalization of a post-World War II Cincinnati”, says Todd. “Cincinnati was, and still is, a hot-spot for creative people and a very innovative city. This is a story of the birth and evolution of a new popular culture in America.”
The book traces the toy oven’s history from the genesis of the idea at Kenner® Products, through numerous design and technology updates, marketing strategies, and acquisitions to its current life at Hasbro®.
An ideal gift for toy collectors and nostalgic bakers, Light Bulb Baking: A History of the Easy-Bake® Oven will be available November 4 at online retailers such as amazon.com, amazon.ca, and barnesandnoble.com as well as the book’s companion website: lightbulbbaking.com.
Author Todd Coopee is available for media interviews.
+1 (613) 741-9484 ext. 104
Here are links to purchase the book on Amazon.com and BarnesandNoble.com. Also visit the official site for the book at LightBulbBaking.com.
If you are in the area, be sure to stop by for the book launch and signing event!
Meet Ottawa author, Todd Coopee
Monday, November 4, 2013
5:30 – 8:00 PM (book signing at 6:30 PM)
Art Is In Bakery - 250 City Centre Avenue, Bay 112, Ottawa